Media

Under the directives and in the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, the "My Skills 12x12" campaign was launched. The campaign is one of a series of programmes designed to implement the strategy for the Advanced Skills National Programme, adopted by the UAE Cabinet at its most recent meeting.

‘My Skills 12x12’ is one of the initiatives launched to support the National Strategy for Advanced Skills and constitutes the first step towards implementing it. It aims to train national talent and empower them to shape the future, face its challenges, and establish the UAE as a leader across all sectors. The campaign, which will take place over the course of an entire year, seeks to engrain the concept of lifelong learning in Emirati society.

Dr. Ahmad bin Abdullah Humaid Belhoul Al Falasi, Minister of State for Higher Education and Advanced Skills, said: "With the strength and dedication of its people, the United Arab Emirates is steadily establishing itself as a leader in all sectors. The UAE opens doors to those who are determined to address challenges and overcome the impossible. Our wise leadership has great faith in the Emirati people’s ability to keep up with future transformations and master advanced skills to transform our challenges into opportunities."

The programme focuses on 12 different skills that are in line with future transformations and guarantee development in various vital sectors in the UAE. Advanced skills are classified along three main categories, namely, Foundational Literacies, Competencies, and Character Qualities.