Media

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai made an inspection visit to The Beach, Dubai's newest tourist attraction. The Beach is a unique family entertainment and retail destination, located on the coastline of the Jumeirah Beach Residence (JBR). His Highness familiarized himself the project’s features and progress, as well as the tourist services to be provided to the public. These services, along with other attractions, may strengthen Dubai's position as a world-class tourist destination. The project is being implemented by Meras Holding. His Highness was accompanied by His Highness Maktoum bin Mohammad bin Rashid Al Maktoum, Deputy Ruler of Dubai, and number of officials. The Beach, located on the Arabian Gulf as part of Jumeirah Beach Residence (JBR), forms a qualitative addition to the integrated entertainment and recreational experience which Dubai provides to its residents and visitors alike. The Beach offers a wide variety of facilities that will transform the concept of traditional family entertainment, including the Beach Cinema, the most prominent of the project’s added attractions.