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Under the directives of Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, The World Logistics Passport (WLP), the first ever global freight loyalty programme was launched at the World Economic Forum in Davos last year to increase opportunities for trade between emerging markets, has expanded into a global network of trade megahubs in 11 nations.

The Dubai-led programme is being rolled out in 11 countries across four continents spanning the global South. India, Indonesia, Thailand, Brazil, Colombia and South Africa are among the nations that have signed on to the Dubai-led World Logistics Passport in the past 12 months.

Speaking about the WLP’s success, His Highness Sheikh Mohammed bin Rashid al Maktoum said: "The World Logistics Passport is yet another major initiative that reflects the UAE’s vision to shape a brighter future for our world through innovative programmes that foster global trade cooperation. In just one year, we have taken the WLP from vision to reality, bringing together a number of leading nations, logistics partners and multinational corporations in a close-knit alliance focused on trade growth. The WLP demonstrates once again the UAE’s keenness to work together with other nations to enhance prosperity and expand growth opportunities for businesses at a time when global markets are seeking to renew their momentum for growth."

"The UAE continues to work with its partners to introduce new initiatives that stimulate trade growth regionally and globally, leveraging its vast expertise in facilitating global trade and its capabilities and experience gained over the years to explore expanded opportunities and create new economic value," His Highness added.

The WLP allows traders and freight forwarders to access benefits in return for increased trade in each of the programme’s hubs. By connecting into the WLP network of fast-growing economies, member businesses have the opportunity to diversify into new markets such as Latin America, South Asia or Africa while shoring up their regional connectivity. Many major multinational corporations, including UPS, Pfizer, Sony, Johnson & Johnson, and LG have already registered as WLP members. The network offers over a hundred operational and financial benefits to high-performing businesses.