Media

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has launched the New Media Academy to prepare a future workforce capable of leading the rapidly growing field of digital marketing.

Also present were H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman and Chief Executive of Emirates Airline and Group, along with a number of senior officials.

His Highness Sheikh Mohammed has published via his Twitter account a video that contains an introduction to the New Media Academy, its goals and innovative educational programmes.

His Highness said, "Today, we launched the New Media Academy to nurture a new generation of digital experts. New Media is a new science, it has its tools and its secrets, and we want our talents to be at the forefront of this. Our goal is to equip youth to lead the rapidly growing social media landscape."

Sheikh Mohammed added, "The academy will train media professionals in the public and private sector and develop social media content creators. The new media provides job opportunities and supports the development process."

Through digital masterclasses, the New Media Academy will provide a broad range of career-oriented educational programmes to nurture social media content creators and develop them into innovative resources in digital marketing and social media.

The academy aims to improve the youth’s career prospects and enable them to lead as digital citizens in the new economy.