Mohammed bin Rashid attends the launch of Dubai Airports’ new brand

Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum attended the launch of the new brand for Dubai International (DXB) that signifies Dubai Airports’ transition from airport operator to a consumer-led company committed to making the world’s busiest international airport, the world’s best.
On this occasion, His Highness Sheikh Mohammed said that Dubai’s development journey is acquiring a new momentum with creative ideas that are enriching the experiences it offers. New initiatives are further cementing its position as a leading global city that offers solutions to people’s needs in every field including the aviation sector.
he launch of the new brand was also attended by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Office of Dubai; His Highness Sheikh Mansour bin Mohammed bin Rashid Al Maktoum; His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports; Paul Griffiths, Chief Executive Officer of Dubai Airports, as well as senior leaders in Dubai’s aviation industry, senior management of DXB, key industry stakeholders and global media.