Strategic Goals

To maintain the trust of His Highness the Vice President and Prime Minister of UAE and Ruler of Dubai, the Crown Prince, the Deputy Ruler, the 2nd Deputy Ruler and the Members of the Ruling Family by delivering the exceptional protocol services that support the achievement of Dubai’s vision and align with the strategic goals of the leadership.

To ensure optimal utilization of the department's budget through robust financial governance, enhanced fiscal accountability and transparent financial reporting.

To enrich the culture of service excellence across PDD, ensuring compliance with relevant laws and regulations and alignment with world class operating standards/best practices.

To enhance the culture through performance, supporting continuous growth and development, building future capabilities, and enhancing employee satisfaction and engagement.