• To gain the trust of His Highness the Vice President and Prime Minister of UAE and Ruler of Dubai, the Crown Prince of Dubai, the Deputy Ruler of Dubai, and the Members of the Ruling Family and gain their support for our strategic vision and mission.
  • To establish a protocol culture for all Department stakeholders.
  • To be proficient in all aspects of protocol while gaining world-class repute in protocol methodologies and practices.
  • To uplift the protocol profession and encourage public interest in this line of work by establishing the profession as a career of choice.